I sit with LessWork Local Lifestyle’s owner, Breyon Sommerville aka 1neofmani, in Madison, Wisconsin. A brilliant mind that’s determined to make a way and not just be a wave with his street-wear, music, and business, as he continues to prosper under the LessWork brand.
For those who aren’t aware, share with the audience who 1neofmani is versus who Breyon is.
1neofmani is a local artist focused on motivating the self-starters who carry the weight of creating something sustainable. My goal is to create a template (using my career as an example) for local rap artists to follow by sustaining their lifestyle while remaining Local. That’s the first thing. Outside of everything I do, it all comes back to the music.
“My music is the soundtrack to my real life.”
Breyon is the 1st and last. I am my father’s first and only child and the final of 4 (3 boys and 1 girl) children on my mother’s side. I am now a father myself, currently of two intelligent little girls whom I plan to incorporate in my work as they grow a more natural interest in the business. However, there isn’t much of a difference between myself and my moniker. I am still me regardless of the many hats I extend.
You have multitudes of skill sets that are portrayed daily for the masses. What is it all that you do as an artist and an entrepreneur?
That’s a great question because, as an artist, you are an entrepreneur without question. I do whatever it takes to sustain my lifestyle. I run a for-profit black-owned business that focuses on local artists that rap. Offering street-wear apparel, lifestyle photography, niche artist branding, and studio recording w/ Oddly Arranged Media, with who we share a roof, with their offices located down the hall from LessWork. As a local artist and company ambassador, my job is to create soundtracks to the lifestyles of local artists. No matter the genre. I want my message in music to be that transparent. #WeTheWayNotTheWave because our music and business contributions are directional. As to alert other artists on how to move locally in a global way.
You title yourself as “The Brains” of Lesswork Local Lifestyle. Still, you are also mostly the face throughout the social media platform, and the local artist known as K.I.L.O. What is the story behind how the Lesswork brand was born?
That’s Undeniable. To convince others that #LessWork Way is the way. We must win big on our own terms and template our approach to assure it’s measurable and worth pursuing again and again. That’s the formula. I am the brains because I created the formula LessWork lives by today. If you looked at the music scene in Madison five years ago, local artists were focused solely on being affiliated with the talent side of the local industry. No other artists or companies created lanes for other artists to embrace being local when the music was turned off. Here we are today, more artists connecting themselves to some form of merchandise. We have more active L.G.B.T.Q. and female hip-hop artists than ever before. Black-owned businesses are hosting pop-up shops weekly. Artists are starting to see the end at the beginning of what they are doing. I am fully aware of the influence our ways have encouraged this saturated inspiration. Scroll down memory lane on LessWork (K.I.L.O. & 1neofmani) social media involvement and then come back to today. LessWork, in the representation of local artists, stands for collaborations without waiting for validation. We’ve always controlled our own narratives inside and outside of the musical spectrum.
What is the purpose of Lesswork Local Lifestyle? What are you hoping artists and/or supporters will get out of it?
LessWork purpose is served daily. We operate on our own terms and created Madison’s first hub for local artists to engage and feel accepted as creatives. Currently, we’re hosting a GoFundMe page (LessWork Lifestyle 1-Stop Solution) with intentions to launch the world’s 1st subscription-based hip-hop production house in 2022, God-Willing. Once fully operational, LessWork will be modeled after companies with modern business models. Such as Planet Fitness and Netflix. Where users pay low dollar amounts monthly and receive maximum value as we plan to make our money based on the database of our users. To learn more about LessWork Local Lifestyle, the best thing to do is to visit our physical store or log in online.
You just dropped a new single called “Another 1ne.” What inspired you to create this new song?
That’s actually an unreleased single. We are currently testing responses from my immediate music supporters. The supporters who heard the single have all great answers thus far. I use that as confirmation that I can stay true to myself musically, no matter where I take it artistically. It will definitely get tweaked more if I tend to use it on any material. Which is dope because this is not a record my immediate supporters would even expect from me. “Another 1ne” is an upbeat motivational-chanting record layered in auto-tune to emphasize the melodic lyrics. I speak directly to myself within my music because I believe in writing about your real life. From constantly going back and forth with music, I am now preparing to release my first solo project. I’m still debating whether to release it on any other platforms besides LessWork for the first year, then maybe re-release it for online distributors. Still cooking that 1ne.
You have another single displayed throughout the streaming services called “Love Is Love” that you dropped in 2020. Are we expecting more music to be published by you? Any plans for an album/mixtape soon?
“Love Is Love” is the first of many solo releases from my upcoming project titled “1ne of 1ne,” which will feature 11 essential songs displaying who 1neofmani is as an artist and exposing listeners to my way of thinking. All my beats are provided in-house by my hometown teammate, 9 Got Hitz (9GH). My recording sessions are also completed by an in-house engineer and fellow recording artist Marcus Porter.
By the way, you are correct. That record is available everywhere for purchase, including on the LessWork website. This record set the tone for me visually, allowing me to highlight LessWork and Oddly Arranged Media contributions to Madison.
*Spoiler Alert: I plan to shoot all my videos from the office location to maximize the value of the entire building inside and out. In turn, this will make it easier for current and new supporters to follow and catch up to my career’s process. The next video we’re planning to shoot is titled: “Wittus,” which a snippet of it can be heard at the end of the “Love Is Love” video.
What inspires your lyricism and message within your music? What are you hoping fans get out of your music?
I’m my biggest fan and critic, so I write to impress myself 1st. Then I include my environment as I view my music as the soundtrack to my real life. I hope my fans gain a perspective of my thought process and catch on to how I’ve positioned myself and the assets centered around me. #WeTheWayNotTheWave
Which other artists influence your creativity, whether it’s music, fashion, etc.?
It’s a gang of people that influence my creativity. Most of them are not recording artists, though. I don’t limit my contributions to the realms of artistry. Music, in general, is a tool designed to play on human emotions. I am great with words, and I overstand the power they hold. I find influence within the risk-takers of the world who humbly accept positive recognition and hold themselves accountable without bias regarding their flaws. If this person or people happen to rap or make music, it makes it that much more inevitable for us to in some way connect. The contributions I’ve made and plan to make are not out of necessity. I want to be clear on that. All and everything that I do is based on survival mode in my life and career.
Are you aware of the T-Pain rant that went viral about artists sounding the same? Do you believe in his outlook?
I believe he and whoever else feels that way are entitled to their opinions. As an artist, I have created my best music while dealing with the highs and lows of this life. My advice is for any recording artist with an opinion about anything. Put it in words and make a record of it. Or simply, #WriteItDownOrYouPlaying.
What do you think is the best philosophy for artists to strive to be seen or heard without being seen as a copy of another artist?
“When your goals and your heart are aligned, you are going to be successful.” So be yourself. I wanna’ look back on my life with no regrets. Living 100% of my truth and actively pursuing what is in my heart; eventually, I will be rewarded with the fruits of my labor. I really believe that. Trophies and cloud smoke. We Say, 🏆💨 – 1neofmani of LessWork.