In The Spotlight w/ 1neofmani

I sit with LessWork Local Lifestyle’s owner, Breyon Sommerville aka 1neofmani, in Madison, Wisconsin. A brilliant mind that’s determined to make a way and not just be a wave with his street-wear, music, and business, as he continues to prosper under the LessWork brand.

For those who aren’t aware, share with the audience who 1neofmani is versus who Breyon is.

1neofmani is a local artist focused on motivating the self-starters who carry the weight of creating something sustainable. My goal is to create a template (using my career as an example) for local rap artists to follow by sustaining their lifestyle while remaining Local. That’s the first thing. Outside of everything I do, it all comes back to the music. 

“My music is the soundtrack to my real life.”

Breyon is the 1st and last. I am my father’s first and only child and the final of 4 (3 boys and 1 girl) children on my mother’s side. I am now a father myself, currently of two intelligent little girls whom I plan to incorporate in my work as they grow a more natural interest in the business. However, there isn’t much of a difference between myself and my moniker. I am still me regardless of the many hats I extend. 

You have multitudes of skill sets that are portrayed daily for the masses. What is it all that you do as an artist and an entrepreneur? 

That’s a great question because, as an artist, you are an entrepreneur without question. I do whatever it takes to sustain my lifestyle. I run a for-profit black-owned business that focuses on local artists that rap. Offering street-wear apparel, lifestyle photography, niche artist branding, and studio recording w/ Oddly Arranged Media, with who we share a roof, with their offices located down the hall from LessWork. As a local artist and company ambassador, my job is to create soundtracks to the lifestyles of local artists. No matter the genre. I want my message in music to be that transparent. #WeTheWayNotTheWave because our music and business contributions are directional. As to alert other artists on how to move locally in a global way.

You title yourself as “The Brains” of Lesswork Local Lifestyle. Still, you are also mostly the face throughout the social media platform, and the local artist known as K.I.L.O. What is the story behind how the Lesswork brand was born? 

That’s Undeniable. To convince others that #LessWork Way is the way. We must win big on our own terms and template our approach to assure it’s measurable and worth pursuing again and again. That’s the formula. I am the brains because I created the formula LessWork lives by today. If you looked at the music scene in Madison five years ago, local artists were focused solely on being affiliated with the talent side of the local industry. No other artists or companies created lanes for other artists to embrace being local when the music was turned off. Here we are today, more artists connecting themselves to some form of merchandise. We have more active L.G.B.T.Q. and female hip-hop artists than ever before. Black-owned businesses are hosting pop-up shops weekly. Artists are starting to see the end at the beginning of what they are doing. I am fully aware of the influence our ways have encouraged this saturated inspiration. Scroll down memory lane on LessWork (K.I.L.O. & 1neofmani) social media involvement and then come back to today. LessWork, in the representation of local artists, stands for collaborations without waiting for validation. We’ve always controlled our own narratives inside and outside of the musical spectrum.

What is the purpose of Lesswork Local Lifestyle? What are you hoping artists and/or supporters will get out of it? 

LessWork purpose is served daily. We operate on our own terms and created Madison’s first hub for local artists to engage and feel accepted as creatives. Currently, we’re hosting a GoFundMe page (LessWork Lifestyle 1-Stop Solution) with intentions to launch the world’s 1st subscription-based hip-hop production house in 2022, God-Willing. Once fully operational, LessWork will be modeled after companies with modern business models. Such as Planet Fitness and Netflix. Where users pay low dollar amounts monthly and receive maximum value as we plan to make our money based on the database of our users. To learn more about LessWork Local Lifestyle, the best thing to do is to visit our physical store or log in online. 

You just dropped a new single called “Another 1ne.” What inspired you to create this new song?  

That’s actually an unreleased single. We are currently testing responses from my immediate music supporters. The supporters who heard the single have all great answers thus far. I use that as confirmation that I can stay true to myself musically, no matter where I take it artistically. It will definitely get tweaked more if I tend to use it on any material. Which is dope because this is not a record my immediate supporters would even expect from me. “Another 1ne” is an upbeat motivational-chanting record layered in auto-tune to emphasize the melodic lyrics. I speak directly to myself within my music because I believe in writing about your real life. From constantly going back and forth with music, I am now preparing to release my first solo project. I’m still debating whether to release it on any other platforms besides LessWork for the first year, then maybe re-release it for online distributors. Still cooking that 1ne.

You have another single displayed throughout the streaming services called “Love Is Love” that you dropped in 2020. Are we expecting more music to be published by you? Any plans for an album/mixtape soon?

“Love Is Love” is the first of many solo releases from my upcoming project titled “1ne of 1ne,” which will feature 11 essential songs displaying who 1neofmani is as an artist and exposing listeners to my way of thinking. All my beats are provided in-house by my hometown teammate, 9 Got Hitz (9GH). My recording sessions are also completed by an in-house engineer and fellow recording artist Marcus Porter. 

By the way, you are correct. That record is available everywhere for purchase, including on the LessWork website. This record set the tone for me visually, allowing me to highlight LessWork and Oddly Arranged Media contributions to Madison. 

*Spoiler Alert: I plan to shoot all my videos from the office location to maximize the value of the entire building inside and out. In turn, this will make it easier for current and new supporters to follow and catch up to my career’s process. The next video we’re planning to shoot is titled: “Wittus,” which a snippet of it can be heard at the end of the “Love Is Love” video.

What inspires your lyricism and message within your music? What are you hoping fans get out of your music? 

I’m my biggest fan and critic, so I write to impress myself 1st. Then I include my environment as I view my music as the soundtrack to my real life. I hope my fans gain a perspective of my thought process and catch on to how I’ve positioned myself and the assets centered around me. #WeTheWayNotTheWave 

Which other artists influence your creativity, whether it’s music, fashion, etc.?

It’s a gang of people that influence my creativity. Most of them are not recording artists, though. I don’t limit my contributions to the realms of artistry. Music, in general, is a tool designed to play on human emotions. I am great with words, and I overstand the power they hold. I find influence within the risk-takers of the world who humbly accept positive recognition and hold themselves accountable without bias regarding their flaws. If this person or people happen to rap or make music, it makes it that much more inevitable for us to in some way connect. The contributions I’ve made and plan to make are not out of necessity. I want to be clear on that. All and everything that I do is based on survival mode in my life and career. 

Are you aware of the T-Pain rant that went viral about artists sounding the same? Do you believe in his outlook? 

I believe he and whoever else feels that way are entitled to their opinions. As an artist, I have created my best music while dealing with the highs and lows of this life. My advice is for any recording artist with an opinion about anything. Put it in words and make a record of it. Or simply, #WriteItDownOrYouPlaying.

What do you think is the best philosophy for artists to strive to be seen or heard without being seen as a copy of another artist? 

“When your goals and your heart are aligned, you are going to be successful.” So be yourself. I wanna’ look back on my life with no regrets. Living 100% of my truth and actively pursuing what is in my heart; eventually, I will be rewarded with the fruits of my labor. I really believe that. Trophies and cloud smoke. We Say, 🏆💨 – 1neofmani of LessWork. 

Post Traumatic Stress (Poetry)

I stand in front of you on this stage with a smiling mask.
But give me a minute or two to unmask and ask,
What do you really know about post-traumatic stress?

Day in day out weight is oppressed in the hearts and chests.
Very little does one see his/her life as a personal success.
For adrenaline, many involve a life that becomes transgress.

Through time natural facial expressions and habitats change.
Insomnia becomes normal, even the bags under the eyes become rearrange.
Our moods are irritable, anxious, and estranged.

Nightmares, flashbacks, and reminders limits activities,
Fireworks are always ruining summer festivities.
Very rare can one ever overcome this particular sensitivity.

Frustrations and sympathy grows for the high number of suicides,
There are more of us alive than those who gave up on their lives.
The ones who are still breathing, still feel invisible to the world.

Many try to use humor and sex to cover up the actual feelings.
Instead of opening up, solitude is actual a comfort to hide the dealings,
Of strangers and family who fears the lack of knowledge and adaptations.

Truth, there is the misconception of medications, very rare do they improve,
Drugs and alcohol are the first things those who only want self-help turn to.
Natural healing & therapy is best suited for those who are desperate to move on.

We may look strong on the outside due to the imprinted war face,
Nobody ever takes the consideration, deep down fragile as a pencil case.
Doesn’t mean the survivors are more dangerous than a terrorist.

When it comes to the survivors of post-traumatic stress,
Majority find exceptions in the imperfections, a new strength.
That is the most important factor in an unfamiliar multitude force.

2014©H.M. Gautsch

In The Spotlight w/ Jamie Triller

As I sit here with my questions, I contemplate and reflect on the imagery that America is displaying today. I can’t help, but see that we struggle with exposing artists of the lifestyle and culture of the blue collars and the farmers in the heartland that carry the agriculture industry on their backs for this complex nation. Even though it seems more common to throw the city life in the spotlight, social media and a specific music evolution is making it easier for us to find artists beyond metropolitan areas like New York City, Chicago, Atlanta, and Los Angeles.

One state that has a multiple talented artists that are getting discovered is Iowa. A lot of talented rappers resides or are from Iowa. Some names are Torrian Ball (who now resides in LA to further his career), Random Tanner, Luka Duffie, Klazik, and also the artist I have the privilege to feature on this In The Spotlight! post. Even if you haven’t heard of them yet, certainly you will. I sit down and get an inside scoop on where Jamie Triller’s life has been and where its going on his current path.

If you were a Webster dictionary definition, how would you define Jamie Triller?? 

There are a lot of things that come to my mind when trying to define oneself. Putting thirty years of life into a definition seems unreal, but I would say Jamie Triller symbolizes love, pain, humility, and struggle if I were to give my best swing at it.

Your first single, “Heat Treatment,” was released in 2018… what is the story of your music and becoming a rapper/artist?  

The 1992 album by Dr. Dre, The Chronic, inspired me to be a hip-hop artist. I was about 13 years old, and something inside me just knew that I wanted to be involved in hip-hop. So when I was 16 years old, I did my first record with Mister Mercenary of Wasted ENT under Chronic. I continued to make music with him and the Wasted ENT crew up until I went to prison for five years. Once I got out in 2015, me and Mister Mercenary came together for a collaboration album called the Blazin’ Aces

After that album, I took some time to re-evaluate who I was as an artist and a person. I stayed involved in the music community, sharing and promoting other artists but quit actively making music. In 2018, I hooked up with Random Tanner and started helping him with his merchandise table. We had a lot of discussions about the music and imagery, and we both re-branded ourselves. Once I found my brand, I took things seriously, and in 2018 I debuted myself as a Jamie Triller with my first single, “Heat Treatment.” That song pretty much wraps up that whole story in four minutes. I try to keep my music as relevant as possible and true to my life without putting too much glitter into it.

You just dropped another song collaboration with Random Tanner called “Born and Raised.” This isn’t your first collaboration with Tanner. What is the story that created this talented collaboration team? 

Well, like I said, I started off helping Random Tanner with merchandise, and then he let me be on a few of his shows. Since then, we have been rocking with each other pretty tough. I believe that the country aspect of it all came when we did a photo shoot with Joe Gibbs, and we were joking around about how it looks like it could’ve been a country-style photo shoot. Don’t quote me on this, but then a post went out to see what people would think about us doing a collaborative country rap album, and the people responded well. I had a song concept called “Fire Jack Beam,” and we collaborated to make it the fantastic song it is today. So here we are, with two country-rap songs later with a third one on the way, and the people have responded so well that we decided to keep it going. We also did more of a pop-rock type song called crashing down; I feel like anything that Tanner and I work on together is exceptional, and we make fantastic music together. When we are on stage, we complement each other really well. I know his songs. He knows mine, and we bring a lot of energy when we hit the scene, so it works really well.

What is the essence of your collaboration with Random Tanner, and what are y’all trying to bring to life with your music? Is there an album in the works for the songs you do together? 

Our collaborations start with an idea/concept or even sometimes just the instrumental. With “Born and Raised,” Tanner had already made a concept, and Aaron Isaacson had created this fantastic instrumental; we decided that we needed to make a Song all about the Iowa lifestyle through our eyes. At first, I didn’t think we were creating an anthem, but after we finished the song and shot the video, it became clear that this was definitely our own anthem for our state. I really believe that we will be dropping an album with all of our country-rap collaborations. Nothing is set in stone as far as dates. We try to bring to life a story that you can visualize with every song, even if there isn’t a video for it. I know we both want music that people can relate to, and we try to put our hearts into every song to let people better understand who we are as people.

Why was “Born and Raised” such an important song to bring to life? What’s the significance of the single?  

The significance of “Born and Raised” is a look into our opinion of what the fun side of Iowa can look like. We wanted to do a song for Iowa and give it justice by making a video which we initially invested in an animated video. Still, after some time and discussion with our people, we decided that we needed to go all out and make an actual music video. Keep in mind country rap in Iowa is something that neither of us could find anybody else doing, so I feel like that was the sole purpose of us doing country rap.

Wisconsin has Lil Wayne for our Cheesehead anthems. Iowa has you and Tanner. Do you think every state should have its own anthem?  

I think it’s essential that each person has their own identity, so should each state and a person who is willing to put it into a song, they should do just that. There shouldn’t be any limitation on creativity, but yeah, I think that each state should represent itself proudly and if it’s in a song, then go for it.

Do you feel anthems are significant to our identities? Why or why not?  

I feel like this anthem is definitely substantial to our identity, especially putting a visual out there. I think the point is to have fun and enjoy each other’s company to build each other and stay young. Also, an anthem that has to be restricted to one state could be a party anthem, a sad anthem, and a happy anthem. It just depends on what you’re feeling. Music touches a lot of different emotions and feelings within people. I feel like everybody should have their own song they consider their anthem. I know that music has gotten me through some really rough times, and it’s also helped me celebrate good times.

Do you feel you and Tanner succeeded with “Born and Raised” and how it speaks for all Iowans? Do you see it being remixed with adding another Iowan artist?  

I feel like Tanner, and I did justice on “Born and Raised’. It’s one of my favorite songs, for sure. Just looking at the numbers that we did within the first week I’m born and raised, we blew many of our other stuff out of the water. The video went semi-viral on my TickTock, and we had every corner of Iowa showing love in the comments. I feel like we definitely succeeded in our goal. I can see other Iowa artists jumping in and remixing it. That would actually be pretty cool. As far as speaking for all Iowans, I know that’s an over generalization, and we can’t speak for everybody. We can only hope that people listen to the message and take something from it, and if they don’t like it, that’s OK; not everybody will enjoy what we do.

Other than “Born and Raised,” my favorite single of yours is “Don’t Be Mad.” It makes me wonder, which song or music video was the most fun for you to record or create?  

My top favorite songs/videos to create are definitely “Born and Raised” and then “Crashing Down.” Without the help of business owners and friends, we couldn’t make this happen, so shout out to everybody who has let us use their properties or businesses to let us film these fantastic videos.

What is next for Jamie Triller? Are you planning to release your own album with your own stories? 

I’m currently working on more singles right now. I am restricted to how much I can do with quality being my budget isn’t the greatest. I have a six-month-old, and my son is my main priority; slowly but surely, I will drop a debut album. I don’t wanna rush it; I definitely want to take my time and make sure that it is what I absolutely want to put out there for everybody to listen to from front to back. I’m pretty picky about what I put out there. I don’t wanna just put out music just to put out music; I wanna make sure that it’s quality and well rounded all the way through. I got a new single that’ll be coming out soon called “Bandz.” The song is produced by Nicholas Beats By Trill.

Until the single, “Bandz” is released, here is the music video for “Born and Raised.”

The Roots of My Passion: Hip-Hop Music

As my articulate works blossom, you will witness my passion within the music community, mainly hip-hop & rap genres. You are probably wondering how the hell some woman from the small-town USA demographics and mentality would turn out to have such an admiration and love for the hip-hop community and the black community.

We didn’t have a lot of diversity where I am from, but we had a very few biracial kids we grew up with and biracial cousins in our own family. So that in itself taught me the basics of acceptance. For my passion for the hip-hop community in general, I blame my brothers (laughing). As early as I can remember, specifically fourth grade, I remember Andy (the oldest) driving us to school half the time rather than riding on the bus. It all depended on his schedule, to be honest, but we would listen to different music, but preferably Hip-Hop and R&B, because that is what Jon (my other older brother) only listened to while growing up.

We would listen to The Lox, Boyz II Men, Da Brat, Will Smith, 2Pac, Biggie, Snoop Dogg, etc. I was rapping along lyrics that my mom would probably have flipped about if she knew that was the type of music my brothers listened to around me. Can you imagine a ten-year-old white girl from an area where it’s so tiny that two towns had to join to be one school district? Let alone with only two biracial kids in the entire school at the time blasting “Gin & Juice” by Snoop Dogg in her big brother’s car? Yeah, that was me (laughing).

Three music albums would define my fandom and passion for Hip-Hop and other similar genres. The very first album and artist that would draw me into hip-hop would be Est. 1999 Eternal and Bone Thugs-N-Harmony. My brothers introduced me to the next album, the Dr. Doolittle Soundtrack, released in 1998, produced by Timbaland. I was twelve at the time. Ginuwine’s song “Same Ol’ G” was my jam considering my last name started with a G, and I even had big dreams back as a kid. Aside from Ginuwine’s song, that album has fire after fire for each artist’s single put on that album. The second album would be Tupac’s two-disc Greatest Hits collection album released in 1998, only two years after his death. 

The rest is history, and the exposure of hip-hop culture through access to MTV, BET, etc… would open my heart and eyes when it came to enlisting. My experience with the military truly cultured me with diversity and various backgrounds that represented the melting pot of the United States of America. The fallacy that felt so real within our military community made me believe that as long as we carry the US Flag with pride (or whichever coalition forces worked with us in Iraq/Afghanistan), you were my brother and sisters in arms.

I never comprehended or understood the miseducation and various issues as a child, or even right away with the military. However, the music and entertainment that was presented to me never stopped me from enjoying the events that provided and supported each soldier’s, airmen, etc… with salsa nights and hip-hop nights. These events were meant as morale boosters for those homesick in a war zone. It was a different atmosphere that I didn’t know really existed before the conflicts in Iraq and Afghanistan. I sensed it, considering I was one of the few white folks going to every single hip-hop night throughout my tour in Taji, Iraq, back in 2006-2007.

My love for hip-hop would expand lyrically through artists like T.I., Kanye West, Eminem, Twista, etc. Of course, Mike Shinoda would release his album, “Rising Tied,” under his Fort Minor brand back right after I finished Advanced Individual Training, and I would play that album non-stop all through my deployment. The females would get so damn annoyed with me in the barracks, because “Where’d You Go” was my song during that deployment, and I would also have it as my ringtone for my phone at the time (laughing).

My battle buddies from Waco, Texas, whom I would bond with, would introduce me to artists like Tech N9ne as we pass the time with Spades on a nightly ritual working overnights at the dining facility. I would be more stoked when Bone Thugs, who are my all-time favorite hip-hop group, would release an album called “Strength & Loyalty” to help me get through the rest of my deployment in 2007.

Thank you for reading my blog. In return, I give you a playlist of Hip-Hop and R&B music that helped me through my deployment on Spotify!

The Vincent Ehindero Blogger Award

Almost a year ago, (July 29th, 2020 to be precise), I was nominated for the Vincent Ehindero Blogger Award from Ospryshire’s Realm! Unfortunately between the pandemic and the social issues, I needed to adjust myself to prioritize my mental health and well-being, so I took some time away from my blog. I have now returned and it was only right to include this award within my new arsenal.

Ospryshire’s Realm is an authentic blog that highlights this young, black, and gifted individual’s journey in a well-complicated world, and I’m honored to receive this award from that individual. Thank you, C.M.B. Bell for the nominations.

Unfortunately, because it’s been a year since I have been around, I have no nominations at this time. However, as the old saying goes, “Rules are meant to be broken.” Seriously, if you know of other bloggers who are legitimate with their writing, please post them in the comments so I can shine a spotlight on them too!

Here are the rules:

-Thank the blogger who nominated you and provide a link to their blog.

-Post the award logo.

-Post the rules.

-Nominate up to 20-30 other bloggers and notify them.

-Notify Vincent of your nomination, via comment.

-After notifying Vincent, he’ll check out your blog, follow and give you your unique award for the good work on your blog.

-I’m not sure if we are supposed to have some questions for the nominees, but I received some, so I will answer them.

1. If you could get one singer, band, or composer to score a movie based on your life, who would it be?

I feel the perfect singer, band or composer to score a movie based on my life would surely be either one of my all-time TV/film composers, Sean Callery (LFN) or Nathan Barr (Trueblood).

2. Which three countries would you like to visit that you have never been to before?

I am always looking for places that will influence reflections into my life and where I am at in my journey. One place I always wanted to go to, and I almost was able to go last year was Kenya. Unfortunately, due to COVID-19, studying abroad was cancelled. The other two countries I would love to go to is one of the countries that represent my bloodline and heritage, Sweden or Norway, and I would love to visit Chili or Peru.

3. What is one thing you wish you could do right now if COVID-19 didn’t happen?

Travel abroad and re-evaluate my purpose in my life.

4. Describe how you feel at the moment when you post this award post in a haiku form.

True Recognition
I Am Honored, Speechless, Blessed
Shit! What an award!

5. Which fictional character would you want to hang out with for an entire day? What things would you do? What conversations would you have?

Oh, man (laughing). I could go so many directions with this question. I could get the silent treatment by Michael Samuelle and go kill terrorists with the operatives of Section One (LFN), I could go get myself killed by hanging with Eric Northman or Bill Compton (Trueblood), but have sophisticated conversations with these century old vampires, or I can just go and chill at Disney with Goofy and the gang, tell jokes, and giggle. Yeah, that one sounds so much more relaxing to me (laughing).